How it all began
Ecotricity was founded in 2013 by Al Yates (CEO) and brother Mark Yates (Director). In 2014, Wind Farm Group (Airtricity) and Pioneer Energy (Central Lakes Trust) teamed up to establish Ecotricity and provide the only Toitū carbonzero certified renewable electricity to the market.
In late 2019 Ecotricity and Genesis Energy entered into a NewRenewable partnership accelerating the development of new wind, solar and storage projects.
The partnership included Genesis Energy’s purchase of Pioneer Energy’s share in Ecotricity, with Ecotricity founders Al and Mark Yates retaining their ownership. Genesis Energy is 51% Government owned, so we are part owned by a team of 5 million kiwis.
The Ecotricity head office is in Auckland, New Zealand, and in 2022 is the fastest growing retailer.
In August 2022 Ecotricity decided to step it up and fully commit to the climate by gaining the Toitū climate positive certification, which was received in January 2023.